[BreakingNewsAlerts] Download FREE Chapters from Top Marketing Book by Philip Kotler.

 

Excellence in the art and science of marketing is the key to boardroom success. And what better way to learn it than from the masters of marketing. Pearson brings to you, the 14th Edition of Philip Kotler's Marketing Management, co-authored by Kevin Lane Keller, Abraham Koshy (IIMA) and Mithileshwar Jha (IIMB). Brand new chapter - opening vignettes to serve as classroom-discussion starters Updated and revised Marketing Memo and Marketing Insight boxes Many new in-text cases, in addition to Marketing Excellence cases Re-organized material to focus on customer value as the central theme of the book Focus on current trends in the marketing environment - 'green marketing', digital media in marketing, sustainability, etc. Powerful teaching and learning support   To Download FREE Sample Chapter, click here   Available at leading book stores in your city.

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