At any one time when you're watching cricket or tennis, you can see up to a dozen corporate logos, on the walls, the ground, the stands. The players themselves have ads on their chests, heads, arms and feet. Football is worse, with jerseys, particularly in rugby league, now rendered unrecognisable by the blizzard of ads which has hit them. It doesn't have to be like that. Even in an age when "money doesn't talk, it swears", we don't have to swept away in a tsunami of ads. More » |
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